Our mission is to create products that you can share with others and a lifestyle that provides financial freedom. Our vision is to be the global leader number 1 for fragrance sales worldwide. To work ethically with people driven by success.

Our Values:

Trust
We create products you can trust; offer fair business principles; work together in an atmosphere of mutual trust.

Excitement
We derive energy from pursuing ambitious challenges; we cross national borders and thinking patterns.

Caring
We share knowledge and products; care for each other and other people, as well as for the environment we live in now and the future generations will enjoy.

Boldness
We have the boldness and courage to change the world for the better; we promote the spirit of enterprise.